Monday, February 16, 2009
Fashion Week is fully upon us, and I can't help but to wonder how this one in particular is a little bit different. With all the shuffling and changes, big names and tried and true veterans of this crazy elitist sport dropping off the face of the map, or at least the fashion calendar, there is a huge advantage for some of the newcomers.
Not that Ohne Titel is new, since they've been showcasing their conceptual designs at Bumble & Bumble for the past couple of seasons. But what a time to turn up their creative juices and show a tight, but nonetheless stellar collection.
Living and designing in New York is a tricky thing. Though we New Yorkers think ourselves to be some of the most fashion forward citizens of the world, we are Americans, after all. We are, at the end of the day, the best at commercialism, mass market, and ready to wear. Avant garde, fashion forward, conceptual just doesn't get a fair shake here, while it's embraced across the Atlantic in the Tuileries. So, the trick has always been to straddle that divide between fashion forward and wearability.
The designing duo behind the label without a name, which is the literal translation of the German Ohne Titel, Alexa Adams and Flora Gill, seem to have conquered this dilemma, and beautifully at that. The best part about this creative tag team? For me, that they're two girls holding their own in an industry that is teeming with superstar boys.