Thursday, January 15, 2009

With the economy having such a huge impact on the face of Fashion Week, companies are getting inventive when it comes to showing. Nicholas K, Sergio Davila and Mara Hoffman are sharing a runway in a bid to defray costs, and in doing so, are sliding into the most coveted of arenas, the Tents at Bryant Park.

It's not the first time that Hoffman will be teaming up with other design talent, having shared space last year with Araks. But now by pooling the resources of 3 designers, well, there's just that much more to go around. It does make me wonder if the designers will be sharing more than just runway space, like models, invites, hair and makeup staff backstage. And that does make this equation a bit tricky since we're talking about variables that can affect creative vision.

But overall, the idea is quite clever really. You cut down exponentially on wait time, which is one of the greatest annoyances of Fashion Week, by seeing 3 shows at once. Of course, I'm sure all the designers will be vying for the last spot in the sequence of shows. And it does also make me wonder if all 6 designers, since 2 of the brands are helmed by duos, will be taking their runway bow together, respective pets in tow?

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