Friday, February 6, 2009

Last night, I presented a preview of my Fall 09 collection, so I thought it might be nice to give a blog out to some of the folks who made everything come together.

I was hosted by got2b, which is launching a new hair care line called Guardian Angel. The whole concept of the line is kind of amazing. The product was designed specifically to protect your hair from heat styling, and to protect it up to a temperature of 425 degrees! You'd think that your hair would have a melting point far lower than that, but not with this stuff.

What's kind of amazing is that there are companies out there still launching new lines in this economy. I spoke at length about this to Kathy Alaama, VP of marketing for got2b, when we were on Fox News' live streaming segment The Strategy Room yesterday to promote our event. The topics were wide varied, as we were there along with a financial advisor, a security management expert, and a bartender from Hooters...yes, that Hooters.

So while the economy has been a downer of late, there is an upside. It's been forcing a lot of people to be more creative about their approach to business. And for someone who's already in a creative field, well that puts on the pressure, or the heat in this case. Hence my partnership with got2b last night, which afforded me an opportunity to show my line, when I would not have otherwise had the funding to do so.

Not to go on about the lesson to be learned here, it was great party as well. I could probably devote an entire blog about the superb team at Creative Marketing Media, the publicity pros who made the event happen. They made sure to have boys in little hot pants dancing on the bars & fitted out with angel wings.

Photos of the actual collection will be up soon. But here are some pics to give you an idea of the mood and the gorgeous people there last night, including my favorite model, as well as Grace & Kathy from got2b.

1 comment:

Bobby Kwak said...

You forgot to mention that it was held at ARENA event space!