Wednesday, October 8, 2008

I'm not sure what to think of it, news that Marco Zanini is in talks to take over the reins at a newly revived house of Rochas. That's right, just as the economy seems to be tanking at every corner of the globe, Proctor and Gamble is still set on reviving a luxury brand it so astutely shuttered some years ago. At that time, if you remember, Olivier Theyskens had magically turned it into a much buzzed about label, with every starlet on the red carpet wanting to don a Rochas frock, right before P&G pulled the plug.

Or, does the brevity of Zanini's unemployment signal the potential of his enormous design talent, one recognized only by those in the know? Zanini did helm Versace for many years before his unfortunately brief stint at Halston. And as we all know, fashion is a crazy, crazy business which often flies in the face of logic and sanity. So, being fired from a post almost never reflects a designer's talents.

With Theyskens designing Rochas, critics often explained that the Belgian's focus on ultra-luxe high priced demi-couture put the brand out of reach, narrowing the financial net. But in Theyskens if that had been his fault, honestly? Isn't that why companies have CEOs and employees with business degrees, to mind the business side of things so that designers can design?

At least Zanini's track record shows that he can pull off the business side of things. Versace must be one of the most commercial brands out there. And admittedly, while I myself tend to shy away from big and bling, just about everyone else from St. Petersburg to Florence is happy to wear the infamous head of Medusa on the back of their bum.

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