Remember when Kate Moss was caught in that video tape snorting drugs some years back? And then we saw her in just about every single important print ad campaign for every European house imaginable? Except for Burberry, that is. Well, seems like Burberry has dropped new face Rosie Huntington-Whiteley after just one season when shots surfaced in the Daily Mail this summer of the rising mannequin deftly handling a drug pipe.

Okay, not that I'm ragging on Kate. I mean, she is one of the most successful supermodels of all time and a living fashion icon. The girl knows how to put on an outfit in the morning, hangover or no. And I don't mean to question her moral fiber, I mean, what's that saying about casting the first stone, right? So I can completely understand that her friends would gather round her and support her in a time of need. Like Alexander McQueen, who wore a tee-shirt emblazoned with "We love you Kate" following one of his major runway shows.

But I have to admit that I was a little puzzled when the Kate brand seemed to explode tenfold after all that nonsense. I mean, heck, if we calculated how much money she made off that little scandal, I'm sure it would have tallied into the millions of pounds, so times two in greenbacks.

So Rosie being caught with a drug pipe. The girl is all of what, nineteen? What kid doesn't do a bit of experimenting? Then again, this is her first big campaign and she did kind of blow it, didn't she? But why does Burberry seem to be the only label in the vast sea of fashion houses that possesses a semblance of a moral conscience? It's a complex question, I guess, and a complex world.

I mean, when socialites can launch successful careers on the slip of a sex tape, it's a world that is just beyond my depth of comprehension.