Thursday, August 7, 2008

Bullseye for Mcqueen

If the rumors are true, Target is scoring a major coup by signing on Alexander McQueen for its latest capsule collection. Not that the retailer doesn't have a roster of reputable guest designers on its collaboration list, what with designs by Proenza Schouler, Temperley, Rogan, and Zac Posen to have graced its racks, at least in its stores Down Under for Zac.

I would have guessed that Swedish megachain H&M would have been pulling out all stops to woo Lee, as he is known to his friends. I mean, wouldn't that make more sense, especially following on the heels of Karl, Stella, Cavalli, and the collection that I can't wait for, Comme des Garcons? Then again, McQueen does already have his own diffusion line, McQ, & works a couple of collaborations with both Puma and Samsonite, so maybe deep America was unconquered territory for him. Go figure.

But should his international fans be dismayed that they won't be able to get their hands on his affordable wares, you can bet that the goods will appear on ebay soon enough. Maybe not fetching prices like those vintage jeans that were found in a mine somewhere in California, but with the cheap dollar, you can bet that some industrious American will be giving FedEx some pretty healthy overseas business.

1 comment:

Tbone said...

I love the term 'deep America'. McQueen is a rockstar and has fans everywhere. I think this is a great fit.