Tuesday, April 22, 2008

Celebrity Brand

Perusing one of my glossies last week, I was a bit surprised to see Katherine Heigl sporting Nautica as the brand's new face. With her all American image and good girl reputation, she's a good fit, though, and I hope she augurs a hipper direction for a line that has evolved into a staple for the missy market.

I've since heard that Nautica was initially in talks with another young starlet, better known for perfecting the role of Hollywood bad girl. And though I really do think that Katherine fits the image of the the brand, I can't help to wonder if just the scandal of this other young celeb appearing in Nautica's ads wouldn't have sent young girls flying to their nearest department stores to check out the line.

No comments: